The 4 C's of marketing focus on the customer's perspective and are seen as a more modern and customer-centric complement to the traditional 4 P's. They emphasize understanding and meeting customer needs. Here's what they represent:
Customer:
Instead of focusing only on the "Product," this highlights addressing the needs, wants, and problems of the customer.
It involves deeply understanding the target audience and creating solutions tailored to them.
Cost:
Moves beyond the "Price" to include the total cost of ownership for the customer. This includes financial cost, time, effort, and even emotional costs.
Convenience:
Replaces "Place" by focusing on making the product or service easily accessible and convenient for customers to purchase or use.
E-commerce platforms are a great example of this focus.
Communication:
Shifts from "Promotion" to two-way communication, fostering engagement and building relationships with customers rather than just broadcasting messages.
The 4 C's prioritize a customer-first approach to marketing. They encourage businesses to think like their customers and focus on providing value throughout the entire experience.
No comments:
Post a Comment