What is 7Ps of marketing?

 The 7Ps of marketing expand upon the original 4Ps (Product, Price, Place, Promotion) to include three additional elements that focus on service industries and customer experiences. Here’s a breakdown:

1. Product:

   • The goods or services offered to meet customer needs.

   • Includes features, design, quality, packaging, and branding.

2. Price:

   • The amount customers pay for the product or service.

   • Includes pricing strategies, discounts, and payment plans.

3. Place:

   • Where and how the product is sold and delivered.

   • Includes physical locations and distribution channels like e-commerce.

4. Promotion:

   • How the business communicates its offerings to the audience.

   • Covers advertising, public relations, sales promotions, and digital marketing.

5. People:

   • Refers to employees, customer service teams, and anyone involved in the customer experience.

   • Skilled, engaged staff can enhance customer satisfaction.

6. Process:

   • The procedures and systems that ensure smooth delivery of services or products.

   • Includes booking systems, delivery methods, and overall efficiency.

7. Physical Evidence:

   • Tangible or visible elements that reinforce the value of the product or service.

   • Includes storefronts, packaging, digital presence, or even testimonials.

These additional 3Ps are particularly relevant in service-oriented industries, but they can also apply to businesses seeking to create better experiences for customers.