What are the 4 A's of marketing?

 The 4 A's of marketing—Acceptability, Affordability, Accessibility, and Awareness—focus on a customer-centric approach to developing effective marketing strategies. Here's what they entail:

1. Acceptability:

   • The degree to which a product or service meets customer needs and expectations.

   • It's about quality, performance, and aligning with customer values.

2. Affordability:

   • Ensures the product is within the financial reach of the target audience.

   • Includes not only price but also perceived value for money.

3. Accessibility:

   • Refers to how easily customers can find and purchase the product or service.

   • Considers distribution channels, location, and availability.

4. Awareness:

   • Measures how well customers recognize and understand the product or service.

   • Encompasses branding, advertising, and communication strategies.

These factors guide marketers to better address the needs and behaviors of their audience.