What is marketing strategy by Kotler?

 Philip Kotler, often referred to as the "Father of Modern Marketing," defined marketing strategy as a systematic approach to achieving business objectives through delivering value to customers. According to Kotler, a marketing strategy involves analyzing and understanding target markets, developing a unique value proposition, and coordinating the marketing mix (commonly known as the 4Ps—Product, Price, Place, Promotion).

Kotler emphasizes customer-centric marketing, suggesting that businesses should focus on meeting the needs and preferences of their target audience while maintaining competitive advantages. His framework encourages companies to adapt to market dynamics, innovate, and build strong brand equity.