Philip Kotler identifies several fundamental goals of marketing, all aimed at creating value for customers and businesses alike:
Customer Satisfaction: The primary goal is to understand and meet customer needs and wants effectively, ensuring satisfaction and loyalty.
Value Creation: Marketing should deliver superior value to customers, aligning products and services with their expectations.
Building Strong Relationships: Fostering long-term relationships with customers, partners, and stakeholders is essential for sustained success.
Market Share Growth: Expanding a company's presence in the market by reaching and engaging the target audience.
Profitability: Achieving financial success by maximizing the return on investment (ROI) while maintaining customer focus.
Kotler's philosophy stresses the importance of customer-centric strategies and adaptability to changing market conditions to achieve these goals.
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